I would like you to read this post I’ve found that describes how to create a successful corporate blog:
It’s quite long (in fact too long, it’s more likely an article) but stick with it.
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Tags: blogging, blogs, corporates, success
Good points…I would note that as someone who really doesn’t write on blogs much (in fact, this may be my first post), I don’t think the term “lurker” is very becoming to a non-posting reader. It’s not your fault really , but perhaps the blogosphere could come up with a better, non-creepy name for the 90% of us that enjoy reading the posts.
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