Up-selling is a concept I have been thinking a lot about lately. The book The E-Myth Revisited by Michael Gerber explains how the idea of franchises combined with upselling have helped businesses become successful – but how do I transform this into my own business?
I want you to visualise a pizza base, which is an excellent medium for adding things onto. Not just tomato sauce and cheese, which adds value anyway in creating a Margerita, but all the extra toppings which make the pizza individual and appropriate for its consumer. You can add many different toppings to enhance the product, and its the combination of these when added together creates the final effect.
What if your blog was just a Margerita, serviceable on its own, but a bit boring? OK, it tastes nice, and it seems to do well, but do you think extra features would help?
Consider mushrooms as a link to other websites, peppers as a link to your newsletter signup page, chillis in the form of your picture, olives as RSS feed options, anchovies linking to your categories and tags, pepperoni as your social networking links, pineapple for your recent visitors and tuna to show past comments.
As long as all these ingredients are your favourites, it doesn’t matter if you put them all on at once! Although they all have an individual purpose, explore combining these tastes to see what effect they have. Test and measure the responses. Rearrange the positioning to highlight specific items. Work with your widgets!
But don’t forget the tomato and cheese, which should relate to the blog posts, as these are the mainstay of your pizza. Good quality and value should always be on the menu.
How does this relate to upselling? ‘How to beautify your blog’ offers a series of packages that can be added to the main staple, the blog itself. Investigate this concept and give me feedback – does this sort of thing appeal to you? More ingredients cooking away are advice on exiting posts and how to write them effectively, plus all the other marketing elements of blogs I am researching into. Should be the making of the most fantastic pizzas (sorry, blogs) ever!
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Tags: added value, blogs, business, communication, customers, design, enhancing, images, ingredients, marketing, presentation, promotion, up-selling, visual, words
