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Posts Tagged ‘exposure’

Would you like to learn how blogs aren’t scary?

Wednesday, May 6th, 2009

Live teleseminar: Thursday 14 May

• Have you been thinking about setting up a blog recently but have been putting it off?

• Do you want to know how a blog can help your business?

• Do you already have a blog but want some more tips on how to improve it?

Would having a blog help you market your business better?

Sometimes just having a website is not enough – you need to have somewhere where you can express yourself, providing on-going news about your business, educate your customers, promote new events or products – all in an environment that is publicly seen throughout the net.

A ‘brochure style’ website is far more difficult to update, needs the use of a webmaster and is seldom visited by the internet spiders. It’s a space on the web that just sits there, looking pretty, but doesn’t encourage interaction from your customers.

So what is different about a blog?

A blog is self-editing, thrives on regular input and spiders visit blogs hourly. It also uses applications to spread your word around the web easily, efficiently and automatically.

It encourages and succeeds on feedback and input from your readers, and can also be used as an archive for your articles and other information, as each post is allocated its individual URL.

The free software provided by the blogging platform is excellent for search engine optimisation, too.

So if you are interested in finding out more about blogs, then join me live for an hour’s teleseminar class (or if you can’t make the day a recording will be available).

You will discover how to:

• publicise your business to a wider audience

• increase your expert status

• let customers check you out before they buy

• bring more traffic to your website

• interact with potential customers

• provide an archive for your newsletter material

• work better with search engine optimisation

• help link you to social networking sites

But above all I want you to realise that blogs aren’t difficult technology to master, and that everybody can and should have one!

I will reassure you how unscary blogs are, and there will be a chance for those on the call to ask questions and provide their own opinions.

When is it? Thursday 14 May

What time is it? 8pm – 9pm (GMT+1)

What happens if you’re not free at this time? Register, and you will be automatically sent a recording of the teleseminar for you to listen at your leisure. Don’t forget if you have any questions, you are welcome to email them to me before the event.

What else is included? I will also send a pdf of the teleseminar’s notes and resource information so you won’t have to write everything down.

How much is it?
The initial cost of this seminar is £27 -

but wait – if you book before Friday 8 May at 8pm you can register for only £17!

You will also be eligible for a competition to win my first two blogging packages for free!

• Book before 8pm on Friday 8 May to get the call for only £17 plus the recording

• Enter your name into a draw to receive first two blogging packages f*ree!

Click here NOW to register and reserve your place – and begin your journey to blogging success!

I really look forward to hearing you on this call.

Alice

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How does a blog add value to your business?

Wednesday, April 15th, 2009

To gather feedback on business blogging, I subscribed to a number of forums and asked how many people had a blog. This is one of the responses and my answer to it:

Hi Alice

I have just started my business and I’m still going through the process of designing a website, etc.

I am thinking about adding a blog to my site, but I want to know how to do this so that it adds value rather than potentially damaging my image when I am just starting out.

I have been in property for a number of years now so the business model is investment properties both commercial and residential in the UK and overseas. This is primarily targeted at pension fund managers, IFAs as well as largely investors. Obviously a great deal of negativity surrounds the property market currently.

What would you suggest?

Lindsey

–oo00oo–

Hi Lindsey

A blog is an essential piece of kit if you want to a) make yourself more visible to the outside world, b) communicate effectively with your existing customers, c) show your expertise to potentially new customers, and d) gain more followers and therefore a larger audience for your business.

Use a blog to counteract the negativity you speak of, punctuated with valuable advice and golden nuggets of information. Blog posts should be short and sweet, regular, relevant and of value, and focused on an end result like targeting your readers to your website or to a special landing pages to facilitate an economic response.

Increase your readership by adding RSS feeds (facilities that enable readers to follow your blog, and allows your posts to be automatically transferred to other social networking sites for a wider audience) to increase the visual exposure of your business.

Your blog could either become part of your website or stand alone with its own URL, and its special programming language assists with search engine optimisation and therefore increased traffic to wherever you want it.

Take a look at my blogging pages and join my newsletter to be the first to know of any new developments!

Alice

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